Relevant services and landing pages
Campaigns addressed warehousing, transportation, and co-packaging, supported by service-page and landing-page work.
Anonymized warehousing and transportation evidence
A stronger flow of digital opportunities into the sales pipeline.
A warehousing and transportation provider combined Google Ads, service-page improvements, content, and AI search visibility. Its first-half 2026 reports recorded 40 digitally sourced deals and $6.79M in stated pipeline value. The case shows the work behind discovery and how commercial records add context to campaign activity.
40Digitally sourced deal records
$6.79MStated digital pipeline value
299Tracked paid-search conversion events
The context behind the result
Keep every measure useful.
- Reporting period
- January 1 through June 30, 2026. The prior-year deal comparison covers Q1 and Q2 2025.
- Digital deal volume
- 18 digitally sourced deals in Q1 2026 and 22 in Q2, compared with 9 in each corresponding 2025 quarter. H1 totals are 40 versus 18; this is a year-over-year comparison, not a doubling from Q1 to Q2 2026.
- Pipeline definition
- The source reports $6.79M in digital pipeline value. This is stated opportunity value, not recognized revenue. A stage-level reconciliation and common value basis are needed before comparing it with other case studies.
- Paid-search measurement
- The detailed presentation reports $27,749 in Google Ads spending, 299 conversion events, and a $92.81 cost per conversion. Conversion events are not a count of unique qualified leads, customers, or deals.
- Paid-search sessions
- The GA4 report records 1,484 paid-search sessions in H1 2026. Sessions and ad clicks are distinct platform measurements.
- Search comparison
- The presentation reports average position moving from 34.7 to 14.1. Its 2025 Search Console data begins March 9, so this is a reported comparison with a partial prior-year baseline.
- AI referral evidence
- The summary reports $174,000 in AI-referred opportunity value, with the source definition and attribution method still to be confirmed. This is not a revenue claim.
- How to use this case
- These are historical, source-reported outcomes. They show recorded activity and attribution, not proof that one intervention caused each deal or a forecast of future performance.
Connect the work
A marketing program with several routes to discovery
The reports describe targeted Google Ads campaigns, managed hosting, edits to service landing pages, and an active content program. The content work included articles, distribution, newsletters, and website care. Those activities gave the team several ways to help prospective customers find and understand its services.
Expertise with wider reach
The reported program included articles and distribution through the website, LinkedIn, Google, an industry-association site, and an email newsletter.
Track the commercial picture
Read campaign activity alongside the deal records
Deal records let the team follow what happened beyond the campaign interaction. The presentation separately attributes four deals to Google Ads, while the wider digital pipeline includes several sources. Source, stage, and value help distinguish the opportunities from the tracked actions that brought prospects to the website.
Conversion events with context
Calls and other tracked actions inform campaign decisions. Qualification depends on the client’s criteria, not the event total alone.
Pipeline with clear definitions
Review opportunity records alongside sources and stages to understand the business in pursuit before a deal becomes revenue.
Questions worth asking
Clear answers. A useful next step.
Does the $6.79M represent revenue earned?
It is stated digital pipeline value in the supplied H1 2026 report. It is not recognized revenue, and the stage-level values need reconciliation before making return-on-investment claims.
Were the 299 conversion events all qualified leads?
The source identifies them as tracked Google Ads conversion events. The conversion-action definitions and deduplication rules were not supplied, so the total is not presented as a count of unique qualified leads.
Receive your free assessment
See where your next opportunities could come from.
We research your company before the call, then share the findings and priorities that matter to your growth.